The Branning Group has been able to incorporate Zen Cart gift registries (wish lists) onto numerous web sites. Zen Cart is an ecommerce program "developed by group of like-minded shop owners, programmers, designers, and consultants that think ecommerce web design could be and should be done differently."
The first feature of the registry module is for the customers. Each customers is able to create a registry which is integrated in to the Zen Cart customers table. They are able to edit the registry information and change the event type and event date. Visitors are also able to search for a gift registry that they are looking for.
Among the features added to Zen Cart are features that allow products to be added to the registry. The Branning Group has inserted an “add to registry” button to the product details page to allow new products to be added to existing registries. This will also make adding an item easier by allowing the items to be added with one click. Along with these features the Branning Group was able to add order tracking so the store owners can see how many items are being purchased from their registries and the registry owners know what they can expect to receive from their registry.
The registries offer additional features such as being able to add edit and remove products using a fast and powerful GUI. They are able to search for registries that they would like to view as well as being able to utilize the print button for making a quick shopping list.
The Branning Group has been able to create Zen Cart modules for many web sites to boost their sales. The Zen Cart Gift Registry feature has makes shopping a little bit easier for visitors because they're told what to buy, and gives customers motivation to send their friends to your web site to purchase the items they want. The sites that have used the Branning Group to customize their Zen Cart stores have been pleased with the increase in sales on their web site. You can learn more about the Branning Group's Zen Cart Gift Registry Module here: http://branninggroup.com/zen-cart-gift-registry.php
