Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search[1], news search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The initialism “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Source: http://en.wikipedia.org/wiki/Search_engine_optimization
Search Engine Optimization
SEO stand for Search Engine Optimization. Search Engine Optimization is one method of getting your websites positioned on top of Search Engines results. Yes you can make your own website and make it visible to your target audience. If you want to strengthen the popularity and increase the rank of your business website, you have to dedicate time and effort of optimizing it. There are two types of search engine optimization. Any optimization efforts that has something to do with the actual website, that’s what you call on-pag optimization. It involves incorporating proper keyword terms in the title tag, body text, header tags, anchor text in links to the pages of your website. You can also use keyword terms in image filenames and page names. As for off-site optimization, it is the process of promoting your website as you leverage other websites and web properties. You do not need to touch anything on your website if you’re doing some off page optimization. To mention some, it includes link building, social media promotion, article marketing and social networking marketing. Both on-site and off-site criteria are applied to manipulate a website page’s rank in search results and both are equally important. If you choose to only focus on one of those criteria, then you'll not be able to take full advantage of the optimization process. Both of them requires hardwork and time. There are some couple of website that can give you more information more than I do… I posted one links below.
SEO (Search Engine Optimization) is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines.
http://www.ebizsubmit.com/website-submis…
Search Engine Optimization is a way of increasing your website traffic, building quality content, and driving targeted traffic to a site using specific tactics. You can use free tools, paid tools or services, or do it manually yourself.
SEO is a practice that helps search engines to find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
Search Engine Optimisation
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