Demand Media contracted Alex Branning in April of 2007 to take over the maintenance and upgrades for their gaming-centered social network property Grab.com. The tasks included adding a paid subscription model for premium features; optimizing the site for organic search engine traffic; stamping out the bugs in the site (over 200 when I started) and over-seeing the site’s re-design. Over the course of the six-month contract the traffic increased over 33% and the site loading times were cut down by over two seconds per page.